
Ill 



11 llli 1 1 III ll up 
ill 



BANK 

WINDOW 

ADVERTISING 









H ' 



W. R. MOREHOUSE 





Q \ 6 ./. 



**\ 



i „/> 







GopyrigMW 



COPYRIGHT DEPOSFF, 




1 

CO 








w 




> 




1— 1 




H 




O 




fa 




CM 




CO rj 

o J 




Ph 




£ 




a w 




S w 




CO r \ 




fa 




525 J? 


■\ 


OKFRO 

Place 


Q 

13 


o « 


VI 




< 

si 


J O 

W <A 


> Ph 


W 


fa 


r<- 


5 w 


r^ 


«j B 


£ 


g H 


«! 


% * 


O 


< H 


GO 


^ 


co 


Q fa 


- 




fe 


H 
00 




t> 


fa fa 

2 o 


PQ 


3 H 


fa 


fa fc 


S 


C3 tf 


fa 


o o 


o 


Efa & 


M 


ffi 


fa 


fa — 1 

M 


£ 


fa 




H a? 


fa 


^ ,2 


< 


K S 


CO 




W 

CO 
M 


M JZi 


g 


fa « 


- 


O -v 


si 


< 9 


Ph 


^ g 




* 8 


fa 

w 


t> 


fa 


Q fa 




IG A 
RiGH 


si 

- 


w rl 


Xfl 


fa 


1— ( 


.F° S 




fa fa 




1 ^ 




fa < 




S Si 




q a 




« 




k ? 




"^ fa 




o = 




c 




fe 




M 




£ 




w 




H 




fa 





Bank 
Window Advertising 



BY 

W. R. MOREHOUSE 

Assistant Cashier Guaranty Trust & Savings Bank, Los Angeles ; President Financial Advertisers Association ; 
Author of "Bank Deposit Building", "Bank Letters", "Written Examinations 

for Bank Employees", Etc. 




NEW YORK 
THE BANKERS PUBLISHING COMPANY 

1919 






COPYRIGHT, 1919 

by 

THE BANKERS PUBLISHING COMPANY 



CLA5L2998 

APR -9 1919 



*"VA 



* \ 



CONTENTS 



Page 

Advertising That Gels Results 5 

General Information 9 

Sources of Window Display Ideas H 

Winning the Good Will of Business 13 

I.— SPECIAL FEATURE DISPLAYS 

1. Automobile Display 17 

2. Old Age Display 19 

3. How Money Grows 20 

4. Save Up and Go to College 21 

5. Tons of Dollars 22 

6. Railroad Men Save 28 

7. Time Proves the Value of Saving 24 

8. Save for a Vacation 25 

9. Save for a Vacation 26 

10. Start the Children Early 27 

11. Ancient and Curious Coins 28 

12. Coins of Our Allies 29 

13. Old and Rare Currency 30 

14. Bee Display 31 

15. Give Your Son a Start 32 

16. How Much to Save 33 

17. What a Dime Will Buy 34 

18. How to Buy Clothes 35 

19. The Comparative Value of a Dollar 36 

20. Conservation 37 

21. Patriotic Saving 3S 

II.— SERVICE DISPLAYS 

1. Keeping You Informed 41 

2. Certificates of Deposit 42 

3. Checking Accounts 43 



Page 

44 

4. Travelers' Cheques 

5. General Banking Service 

4b 

6. Bank Protection 

47 

7. Machine-made Statements 

8. Ladies' Checking Accounts ........ 

9. Bank Services to Tourists " 

10. The Spirit of Cooperation • 

11. Under State Supervision 

12. Bank Expenses 

06 

13. Information Bureau 

14. Foreign Currency rg 

15. Banking by Mail ^ 

16. Service to Travelers ' • 

17. Accommodations for Ladies 

18. Official Staff at Your Service ^ 

19. Bank's Anniversary Display * 

20. Bank Items 

III.— HOME SAFE DISPLAYS 

63 
1 Volume of Home Safe Business 

.... U'tf 



2. Pay Your Taxes 

3. A Help to Saving ' QQ 

4. A Year's Savings ' ' ^ 

5. Safes for Business Men ^ 

6. Safes for Salaried Women ; ^ 

7. Safes for Salaried Men : ^ 

8. Aggregate of Monthly Savings ""• ' 

9. Safes for Children ' 72 

10. How Much You Can Save 

IV.— THRIFT DISPLAYS 



75 



1. The Old Stand-by 

2. A Friend of Forty Thousand • • • " ' ' " ^ 

3. Others Save— You Can ^ 

4. Your Chances for Success ^ 

5. Save For a Home 80 

6. Two Hundred Years Old gi 

7. Ten Weeks to Christmas ' ; ^ 

8. Successful Men Save. . 8g 

9. Pile Your Pennies • .■ " ' 



10. 



Pag-e 

Teach Children to Save 84 



11. Successful Savino- Q ~ 

& so 

12. Graphic Display of Savings Account t m . m gg 

13. Children Save . or, 

14. National Saving , o 8 

15. Thrift of James J. Hill go, 

V.— LOAN DISPLAYS 

1. Loans on Real Estate 93 

2. Loans on Country Property 94 

3. Loans on Business Property 9- 

4. Loans on Commercial Paper . . . . qq 

5. Loans on Residence Property 97 

VI.— TRUST DISPLAYS 

1. Wills jn, 

2. Guardians , , ^ 9 

3. Transferring and Leasing 203 

4. Executor and Administrator 204 

5. Trust Services 105 

6. End of the Trail 206 

VII.— HOLIDAY DISPLAYS 

1. Christmas Savings 2 09 

2. A Good Friend at Christmas 110 

3. Christmas Gift Account 1 1 [ 

4. A War-time Christmas Gift 112 

5. New Year's Resolution Days 113 

6. Make 1919 Count ._, 114 

7. Lincoln's Birthday 2 15 

Washington's Birthday 216 

Decoration Day n? 

10. Flag Day 118 

11. Fourth of July 119 

12. Labor Day 120 

13. Discovery Day 121 

1 4. Thanksgiving Dav 122 



8. 
a 



VIII.— SAFE DEPOSIT DISPLAYS 

Page 

1 Safe Deposit Boxes for Rent • 125 

' XT M. 126 

2. Storage Vault 

3. Safety for Jewelry and Valuables 12 ' 

IX.— DISPLAY CABINET CARDS 

131 

1. Coins Disappeared 

2. A Century of Banking • 

3. The Safest Way 

133 

4. One Dollar Gold Pieces 

133 

5. Practical Thrift 

„ -~ 13* 

6. Nearly Every Person 



ADVERTISING THAT GETS RESULTS 

ADVERTISING, to get quick and direct results, must 
"deliver the punch" to the proper person, at the proper 
time, and in the proper place. 

Although all good advertising builds up character and 
reputation and works a wonderful force in its cumulative 
effect when extended over a long period of time and is backed 
up with "the goods," it will not bring quick and direct results, 
if it lacks any one of these three essentials. The "time," the 
"place" and the "person" are all important. 

And, where this rule holds true for ordinary merchandise 
advertising, it is applicable with double force to financial 
advertising. The reason for this we shall presently see. 

The heads of great department stores, and in fact, retail 
merchants of all kinds throughout the country, are almost 
unanimous in their opinion that if forced to choose between 
the various media of publicity at their command, they would 
hand the palm to their window displays. Of course, the ad- 
vertising problem of the wholesaler and manufacturer is of a 
widely different character, and for them displays would not 
only be impractical, but more or less ineffective/ But for the 
retailer,— the man who reaches the general public,— window 
displays have come to be the one indispensable medium for 
presenting his goods before the people. 

And why ? For the simple reason that his displays are the 
one medium that invariably and most surely deliver the 
"punch" to the proper person, at the proper time and in the 
proper place. Other forms of advertising permit of more 
general and wider circulation of the goods, or idea to be "put 
over," but because of this very fact, are more general and 
scattered in their effect and are apt to be slower and less 



■ 



direct in results. The window display's big advantage is that 
it forcefully and attractively confronts the prospective cus- 
tomer at the right time, and, most important of all, in the 
proper place, — when he is near the premises at which the 
business can be transacted. 

A true measure of the value placed upon this form of ad- 
vertising may be had from a consideration of the fabulous 
sums of thousands of dollars per foot paid for frontage in the 
"shopping center," for window display space. And even 
more significant still is a comparison of the prosperity and 
growth of retail merchants in this "shopping center" with 
those whose places of business — and window displays — are in 
a less congested district. 

In bank advertising, how much more important is this rule 
of the "time," the "place" and the "person." 

Let us consider this matter of the "time." Could you choose 
any more opportune time for presenting a bank's advertising 
appeal than when the prospective customer is passing the 
premises? Is it better to reach him at breakfast time, after 
supper in the evening, when at the theatre, while riding on the 
street car, or at a time when he is just outside the bank and 
can act without delay upon the suggestion to open an account ? 
The logical time is obvious. 

Again, let us consider the "place." Without further dis- 
cussion and without fear of contradiction we can say that the 
logical "place" to meet a prospective customer of any kind is 
near the dotted line and within easy reach of the pen and ink. 
That is where the bank window display "meets" the pro- 
spective customer— j ust outside the bank — which is the next 
best thing to "meeting" him at the New Account Depart- 
ment. 

But where window displays derive their greatest effective- 
ness and exert most strikingly their power, in showing direct 
results, is in reaching the "proper person." Convenience of 
location, especially in a city of several banks, is one of the 
most potent business-getting influences that a bank can have. 

6 



Other things being equal, the most likely customers of .any 
bank are those people to whom that bank is conveniently 
located. Consequently, the most fertile field for bank ad- 
vertising is right among that division of people,— those who 
habitually or frequently pass the bank's doors. And it is to 
just these people that bank window displays appeal. One 
thing is certain, a bank stands a better chance of drawing 
new depositors from those who often pass the bank, than 
from those who seldom if ever approach its vicinity. We 
can safely say that from the bank advertiser's standpoint the 
man who passes the bank is the "proper person." 

The aim of this book on window displays' is more to intro- 
duce to banks this new and effective medium of advertising 
and to suggest ideas that may be used in the displays, than 
to outline in detail each display. The varying conditions and 
circumstances surrounding banks make it impractical to out- 
line definitely what displays would be most effective or ap- 
propriate for all. This matter of detail is left more or less 
to a local solution in each case. It is plainly evident that 
some of the large banks are in a position to' carry out an 
idea in a very elaborate manner, while others would naturally 
be limited to some extent. However, all the displays de- 
scribed in this book are detailed sufficiently to enable anyone 
to put them into execution. 



GENERAL INFORMATION 

IN commencing the use of window displays many banks 
will be confronted with mechanical difficulties of a more 
or less serious nature. However, such difficulties can 
almost always be overcome by a little ingenuity in individual 
cases. ]N T o set rule can be given in a book of this kind as to 
how you can find a place for displays in your window space, 
but suffice it to say that it is worth any amount of money it 
takes for alterations to be able to use displays. 

For a background it is generally found best to use plush 
rugs and curtains, similar to the backgrounds used in many 
jewelry store windows. Almost any color of material may 
be chosen that does not clash with the general color scheme 
of the permanent portion of the window that shows. 

The same general practice used by window trimmers in 
jewelry stores and similar displays should be followed by the 
bank display man. Build up the bottom of the window deck- 
so that people passing on the outside edge of the sidewalk 
will see everything in the display. Boxes and pedestals of 
different sizes should be kept on hand for this purpose. 

A supply of frames for posters and cards is also necessary. 
I he size of the posters should be generally the same, chosen 
to fit the size of the window display; 11x14 is a good size of 
trame. It is more convenient to have the frames of a stand- 
ard size, so that they may be interchanged. 

In general, displays should be selected for simplicity of 
thought, dignity and appropriateness for bank purposes. 
Care should be taken to choose displays that will not 
cheapen the institution showing them. 



9 



SOURCES OF WINDOW DISPLAY IDEAS 

WINDOW displays offer perhaps the most inexpen- 
sive and effective advertising open to banks, and 
because of the wide range and latitude possible in 
the use of bank displays, they are suitable and equally effect- 
ive for all, large or small, metropolitan or country banks. 

The use and preparation of individual displays would be 
impossible to describe in a book because of the widely vary- 
ing conditions surrounding each bank, and because of the 
fact that many things of local interest are constantly arising 
which can be used very effectively in the bank windows. 
However, this book can touch upon and suggest many 
sources of ideas for displays and actually describes in detail 
one hundred displays which have been used with good effect 
by a large western bank. 

Current events in state, national and international affairs 
are a fertile field for window display ideas. For instance, 
when the new dimes, quarters and halves were issued by the 
mint, they offered a splendid opportunity for a good bank 
display. The purchase of the Danish West Indies by the 
United States Government furnished the basis of another 
display, in which the amount paid for the islands, 
$25,000,000, was compared with the bank's deposits. 

The merchants of many cities have annual fashion show 
weeks, during which they display the latest in apparel of all 
kinds. This may become the cue for some wide-awake 
bank to show the latest and best in check-books and the 
convenience of a checking account for shopping purposes. 
The war with Germany and liberty Bond campaigns 
have presented many opportunities for banks to give their 
message through the windows. The possibilties for patriotic 

11 



displays in connection with the war are almost unlimited. 
An eagle with wings spread, carved from plaster and draped 
with American flags, formed the setting for one good Liberty 
Bond window display. 

Holidays are another source of window ideas. Besides 
the nationally recognized holidays, there are always as many 
more of only state or local observation, all of which offer a 
splendid opportunity for the use of a little ingenuity and 
originality in preparing a display. For instance, a hank dis- 
play in lionor of Washington's Birthday attracted a con- 
tinuous crowd when a collection of old Revolutionary days 
relics were shown -a piece of the Washington elm, a copy 
of Washington's account hook, an old lithograph of Mt. Ver- 

non, etc. 

The special service features of the bank itself present an- 
other very interesting class of window displays which may 
be amplified to a considerable degree. For instance, hun- 
dreds of people are ignorant of the fact that a large city bank 
requires a mechanical department, often employing several 
men, all of which may be told through the windows. People 
are interested to know little details in the bank's mechanical 
equipment and system, in the methods of cooling the air, in 

the pneumatic tube system. 

Ideas for displays can be gathered from everywhere and 
the wide-awake advertising manager will have little dimculty 
in originating more than can possibly be used. 



12 



WINNING THE GOOD WILL OF BUSINESS 

PERHAPS one of the greatest possibilities of window 
displays as a bank advertising medium is in winning 
the good will of local business houses. 
In securing "properties" for certain displays it is often 
necessary to enlist the cooperation of local merchants to 
secure them. "Properties" may either be rented at a certain 
per centage per week, or better yet, borrowed for the privi- 
lege of placing the firm's advertising card in the bank win- 
dow. 

For instance, in getting up a display on the idea "Save For 
a Vacation," the "properties" could include hunting equip- 
ment, fishing tackle, etc. All of this can be borrowed from a 
local sporting goods house. A card may be inserted with the 

display reading, "Sporting Goods loaned by 

Co., 317 Main St." 

It will be found that the various concerns are not only 
willing to loan "properties" in this way, but will actually 
compete for the privilege. Once your bank becomes known 
as a bank with window displays, you will find that merchants 
will be after you asking for the privilege of showing their 
goods in the window. So that the problem of getting "prop- 
erties" for displays is really not difficult and in fact is an op- 
portunity for the Bank. 

t There is also the possibility presented of making typical 
"booster" displays. Home products and home manufactured 
goods may be shown in windows, placing the bank before the 
people as a public-spirited institution and winning the ever- 
lasting good will of the management and employees of the 
concern whose goods are advertised. 



13 



These "booster" displays need not be tied up with banking 
in any way. Let it be the announced policy of the Bank to 
advertise the goods of local manufacturers and it will do 
wonders in boosting the business of the bank indirectly. 



u 




A Typ,cai. B,« Window, SHOwao Amwm- » Cwni *™ 

Advertising Display 



I. 



SPECIAL FEATURE DISPLAYS 



I. 

AUTOMOBILE DISPLAY 

Properties 

Automobile accessories— robe, lamps, horn, small 

tires, can of oil, gloves, goggles, etc. 



Chart 
Automobile Expenses." 



(< 



Poster 
"Keep Up With Expenses." 

"Your daily expenditures for oil and gasoline 
are but a part of the total cost of running your 



car." 



"Why not save daily to meet other expenses 
—tires, repairs, depreciation?" 

"This chart states the amount— a Home Safe 
will help you save it. Get one today." 

Set chart and poster side by side in the center of the 
window. Arrange the accessories on either side. This dis- 
play, while very simple, will draw big crowds. A copy of 
the chart, printed in pamphlet form, will prove very popu- 

37 



lar, and can be shown in the window with a card inviting 
people to come in and get one for reference. The auto ac- 



WHAT YOUR AUTOMOBILE REALLY COSTS 

f Adapted from figures compiled by the New York American) 



ITEMS 



Tires 



Gasol 



me 



Oil 



Repairs 



Operating Expense 
per 100 miles 



Depreciation 



TOTAL COST 

per 100 miles 



$500 Car 

Dollars per 100 miles 



1st Year 2nd to 5th 

Year 



.33 



.90 



.25 



.12 



1.60 



1.67 



3.27 



1.33 



1.00 



.35 



.40 



3.08 



1.04 



4.12 



$1200 Car 

Dollars per 100 miles 

2nd to 5th 
Year 



1st Year 



.60 



1.30 



.45 



.12 



2.47 



4.00 



6.47 



2.50 



1.50 



.50 



.50 



5.00 



2.50 



7.50 



(Based on Running 6000 Miles a Year) 



$2500 Car 

Dollars per 100 miles 



1st Year 



.60 



1J0 



.50 



.12 



2.92 



8.33 



11.25 



2nd to 5th 
Year 



2.70 



1.90 



.60 



.70 



5.90 



5.20 



11.10 



KEEP UP WITH EXPENSES 

«S Your daily expenditures for gasoline and oil are but a part 
of the total cost of running your car— less than one-third, 
IJ Why not save to meet the other expenses— tires, repairs, 
depreciation, insurance, license. 

For every $1.00 you spend for gasoline, put at least 

$2.00 in the bank. 

AN AUT0310BXLE CHART 

cessories can be borrowed from some local concern, whose 
lasting good-will can be won by showing a card bearing 
their name in the window. 



18 



II. 

OLD AGE DISPLAY 

Properties 
Two or three pictures of old couples in home 
scenes, preferably in frames. Complete desk sets, 
such as would be used by an aged man or his wife 
—inkwell, penholder stand, desk blotter, stationery 
rack, etc. Pair of old spectacles, daguerreotypes, 
and, if possible, a set of well-worn books in a stand 
at one side. Worn pass-book showing a good 
balance with regular deposits. 

Poster 
"Save for Old Age." 

"Ninety-five per cent, of people reach the age 

of 60 without a dollar saved." 

/■ 
Set poster slightly to one side of center. On other 

side, arrange the desk set to typify the top of an old man's 
desk, with spectacles and open pass-book lying on desk just 
as if the old man had been looking at the book. Arrange 
pictures showing old age scenes at side and in background. 
This display is meant to show the comforts of a savings 
bank balance when old age comes on and a person's earning 
power is cut down or destroyed. 

19 



III. 

HOW MONEY GROWS 

Properties 

"Dollars" moulded in clay or plaster, of increas- 
ing size, bearing the following figures in the order 
of their size: $53, $108, $165, $225, $284. Five 
lettered cards, about 3x5, bearing following fig- 
ures: 1 year, 2 years, 3 years, 4 years, 5 years. 



Poster 
"How Money Grows. 



)5 



"$1.00 a week at 4% compound interest in this 
Bank will do it. Start your money growing today. 
$1.00 opens an account." 

Set the poster in the center and arrange the clay "dollars" 
along the window in the order of their size, progressing up 
from left to right, as one reads. Place in front of each 
"dollar" the lettered card corresponding to the amount that 
can be saved in 1 year, 2 years, etc. For instance, place the 
"1 year" card in front of the "$53" dollar. This is a simple 
display, but will attract most unexpected attention. The 
"dollars" can be made of heavy cardboard, painted, if it is 
impractical to use plaster. 

20 



IV. 
SAVE UP AND GO TO COLLEGE 

Properties 

Several college text books, pennants; etc., sug- 
gestive of a college man's room. Also catalogues 
or bulletins of all the colleges in the State, which 
can be obtained from the colleges 

Poster 
Save Up and Go to College." 



II C* 



''Information regarding Universities and Col- 
leges at our Information Desk, including the aver- 
age cost of a one-year course at any of them " 

Set the poster in the center and arrange around it as at- 
tractively as possible the books, pennants, catalogues etc.. 
that are obtained for the display. It might be effective in 
some cases to insert in the display small lettered cards bear- 
ing the average amount needed to cover expenses at differ- 
ent institutions for a year. 



21 



V. 
TONS OF DOLLARS 

Properties 
Two or three dozen small canvas or leather 
money bags, preferably with the bank's name on 
them. The bags should be rilled with paper and 
washers to suggest bags filled with money. If 
possible one or more miniature trucks or wagons 
should be obtained. 

Poster 
"Tons of Dollars." 



" one-ton trucks would be required to move 

the deposits in this Bank if in silver dollars." 
"Deposits $ — • 

If a miniature truck can be obtained fill it with bags of 
"money" and set in window. Several trucks would be bet- 
ter than one. If the trucks cannot be obtained, pile the bags 
up in the window, in one or two piles, with the poster in the 
center. The number of tons of silver dollars can easily be 
figured out from the amount of each bank's individual de- 
posits. This display is very effective in impressing upon 
people the financial strength of a bank. If desired, the total 
resources can be used instead of merely deposits. 



22 



VI. 
RAILROAD MEN SAVE 

Properties 
Various trainmen's equipment — lantern, flags, 
torpedoes, fusees, record book, etc. Used pass- 
book. 



Poster 
Railroad Men Save." 



a 



'Tbe thrifty man has right of way on every 
line." 

Place the poster in the center. Arrange the railroad sup- 
plies on either side to give the railroad "atmosphere". Place 
the trainman's record book near center and show sticking out 
of it a pass-book, indicating the trainman's possession of a 
bank account. The attractiveness of this display depends 
upon the "properties" that can be obtained. A most elab- 
orate display can be made if it is possible to obtain anything 
in the way of a miniature railroad, with road-bed, rolling- 
stock, etc. 



23 



VII. 
TIME PROVES THE VALUE OF SAVING 

Properties 

Old-fashioned hour-glass, as large as it is pos- 
sible to obtain. Fine modern clock, electrically 
operated, or else possessing such other special 
features as to make it of particular interest. 



Poster 

Time Proves the Value of Saving/ 
"Start your account today." 



Set poster in center with hour-glass on one side and clock 
on the other side. Have clock running and set at exact 
time. Keep hour-glass running all the time, and the crowd 
it attracts will be really surprising. Clock and hour-glass 
can probably be borrowed from local jeweler or other con- 
cern for merely inserting their name in display. A very 
simple but most effective window. 



24 



VIII. 
SAVE FOR A VACATION 

Properties 

Complete trout fishing outfit, rod, reel, various 
kinds of bait, etc. (A model outfit can be bor- 
rowed from a local sporting goods house gratis.) 
Shotgun and rifle, with shells, and other hunter's 
impedimenta. 



Poster 

Save for a Vacation." 
Start your vacation account today." 



"i 



a 



Set poster in center and arrange fishing tackle and guns 
on either side. The sporting goods should be arranged just 
as if they were being shown in a sporting goods store win- 
dow, and if possible, the services of the window trimmer 
from the store furnishing the supplies should be obtained 
to assist with the arrangement. 



25 



IX. 



SAVE FOR A VACATION 

Properties 

Pictures of camping scenes and near-by resorts. 
The cooperation of railroad or steamship compa- 
nies or owners of local resorts can easily be ob- 
tained in securing pictures and other articles of in- 
terest in connection with the display. 

A lettered card for each separate resort or trip showing 
the average cost for one person and how much will have to 
be saved per day to take the vacation in two or three months. 

Poster 

"Save for a Vacation." 
"Save a definite amount each day for your next 
vacation. Start now." 



26 



X. 

START THE CHILDREN EARLY 

Properties 

Enlarged photographs, framed or unframed, of 

babies or small children. 

Poster 

"Will Your Baby, Grown LTp 20 Years from 
Now, Start Life with a Working Capital?" 

"$1.00 a week deposited in your baby's account 
will place him in a commanding position at 21 with 
over $1,500 in cash." 

"Start his account today." 

Set poster in middle with photographs arranged on either 
side. The drawing power of this display depends entirely 
upon the attractiveness of the subjects of the photos. A 
good selection of baby photos, either smiling or crying, can 
be obtained from a local photographer, and will attract fine 
attention. 



27 



XI. 
ANCIENT AND CURIOUS COINS 

Properties 

A collection of rare and interesting old coins, 
such as can be gathered from various sources in 
every town. 

Poster 

"Ancient and Curious Coins." 

"Other interesting and instructive displays will 
appear from time to time. Watch our windows." 

This display of old coins will, of course, depend upon 
what can he secured for display purposes along this line. 
The copy for the poster is merely a suggestion of one that 
has been used, hut, of course, may have to be changed to suit 
any one particular display. Small lettered cards, descrip- 
tive of any particular coin or class of coins shown, of special 
interest, should be used. This display will attract wide pub- 
licity, and is most appropriate in a bank window. 



28 



XII. 
COINS OF OUR ALLIES 

Properties 
Standard coins of all or as many of the Allied 
Nations as can be secured. It is preferable to have 
the standard unit of value, corresponding to the 
American dollar, if possible. For instance, French 
franc, Russian ruble, Italian lira, Japanese yen, 
English pound, etc. 

Poster 

"Coins of Our Allies and Their Equivalents in 

American Money. " 

Lettered Cards: Have a card lettered for each 
different national coin, giving its name and its 
American equivalent. 

This display will attract a world of attention if the coins 
are properly displayed. Set the poster in the center with 
the coins and lettered cards on either side. Place the foreign 
coin with its American equivalent with the descriptive card 
back of it, — for instance, a five-franc note and 85 cents in 
American money side by side. In showing the coins, pro- 
ceed along the same general lines used by jewelers in their 
windows, having each coin raised up from the deck of the 
window on a little stand or box covered with plush. 

29 



(.1 



XIII. 
OLD AND RARE CURRENCY 

Properties 

Collection of old currency of Civil War days, 
shin plasters," "wildcat" bank currency, etc. 






Poster 



The copy of the poster will depend upon the 
currency secured, and should be merely descrip- 
tive of it, with perhaps one or two figures per- 
taining to the amount of it used at any time, etc. 

This display, like the coin display, will attract good 
attention and'is very appropriate for bank windows. The 
currencv must be displayed to suit conditions, so that little 
can be said in this connection. 



3D 



XIV. 
BEE DISPLAY 

Properties 

Observation glass hive of bees, with bees shown 
at work inside on the comb. Products of bees, 
strained honey, bees wax, comb foundation, etc. 
Also pictures of apiaries, and "close-ups" of a bee. 

Poster 

"SAVING for the Future is an Instinct with the 

Bee." 

"If not an instinct with you, it is worth culti- 
vating as a habit." 

"Open an account todav." 

Place bees just to one side of center, with poster on other 
side near center. The bees will attract a big crowd, so 
that the poster should be placed as near to the hive as prac- 
tical in order that people will not be apt to overlook it in 
watching the bees. The bee products and pictures can be 
arranged to suit convenience. This display is one of the 
best "drawing cards" possible and is at the same time 
entirely appropriate for use in a bank window. 

31 



XV. 

GIVE YOUR SON A START 

Properties 

Pictures of young man about 21, and of differ- 
ent stages of his boyhood, from a baby up. 

Poster 

"Ninety Per Cent, of all Young Men Start 
Life with no Capital. Give your Son the Advan- 
tage of a Working Capital." 

"Open an account in his name today. $1.00 
or more. ' 

Set poster in center with pictures set across front of 
window in order of age, from left to right, as one reads. 
This window is really very effective in its results, especially 
in opening children's savings accounts. 



82 



XVI. 
HOW MUCH TO SAVE 

Properties 

Lettered cards:. "Food, 30%"; "Rent, 2.5%"; 
"SAVE 10%"; "Clothes, 12%"; "Household, 
13%"; "Education and Recreation, 7%"; "Ex- 
tras, 3%." 

Twenty dollars in silver. 

Poster 

"How to Spend." "How Much to Save." 

"Start a savings account today, 4% interest." 
(Circular chart in center with above figures ar- 
ranged in seven quadrants.) 

Set poster in center with lettered cards arranged along 
front of window. In front of each card have placed in 
money the amount that would be devoted to that particu- 
lar item from a salary of $20 a week. For instance, have 
one card lettered as follows: "Salary, $20.00 a week; rent, 
$5.00." In front of this card place five silver dollars, doing 
the same with each of the other six cards. This display 
will create considerable interest. 

33 



XVII. 
WHAT A DIME WILL BUY 

Properties 

Ten-cent loaf of bread, ten-cent can of con- 
densed milk, ten-cent can of shoe blacking, and 
various other staple articles that can be purchased 
for ten cents. 

Poster 

"What a Dime Will Buy!" 

"Are vour dimes spent to good advantage? A 
Home Safe will help you save them. Start now." 

Set poster in center, with the ten-cent articles arranged 
on either side. The novelty of such a display in a bank 
window will draw a good crowd and the idea suggested is 
a good one for saving. 



34 



XVIII. 
HOW TO BUY CLOTHES 

Properties 

Set of tailor's samples, fashion plates, and other 
properties that would be used in a tailor display. 

Poster 

"New Clothes Require a Definite Expenditure 

Each Year." 
"Save $2.00 or more a week for your clothing 
fund, and earn 4% on the money." 

Place poster in center, with the tailor display arranged 
attractively around it. The properties for the display will 
be gladly loaned by any local tailor for placing an adver- 
tising card in the window. The tailor may also cooperate 
in arranging the display. 



35 



% 



XIX. 
THE COMPARATIVE VALUE OF A DOLLAR 

Properties 
A quantity of potatoes, flour or beans. 

Poster 
"A Dollar Buys Less Now Than in Ordinary 

Peace Times." 
"Save your dollars now to buy more after peace 
is declared." 

"$1.00 opens a savings account." 

The amount of potatoes used depends upon the market 
value at the time of the display. Place the poster in the 
center, with one dollar's worth of potatoes on one side 
(present market value) and one dollar's worth of potatoes 
at the average market value on the other side. Place a 
card in front of each pile of potatoes, showing the weight 
of potatoes that can be obtained now for a dollar and the 
weight that can be obtained under normal conditions, as 
determined bv an examination of market quotations during 
a period of perhaps five or ten years. The general average 
previous to the war in most localities was about 1% cents 
per pound. The same idea of a display can be carried out 
by comparing flour prices, or bean prices, or prices of any 
commodity that has shown remarkable rising tendencies 
since the war started. 



36 



XX. 
CONSERVATION 

Properties 

An assortment of home preserved fruits and 
vegetables of as many kinds as possible. These 
samples can often be obtained through coopera- 
tion with the State or City Defense League of your 
locality, which is interested in increased saving 
and economy. 

Poster 

"Preservation is Conservation." 
"Help conserve the Nation's food supply and 
save money in your household expenses by pre- 
serving fruits and vegetables in season." 
"Bank what you save." 

Set this poster in the center and arrange the jars of fruit 
and vegetables attractively, preferably with the name of 
each kind on a card placed in front of the jar. 

This display will attract many women passing on the 
street and is a very timely display during the period of the 
war. 



37 



XXI. 
PATRIOTIC SAVING 

Properties 
A large variety of home garden products, vege- 
tables, etc., preferably selected from some prize 
Home Garden of your city. Lettered cards giv- 
ing the name and quantity of each vegetable 
raised in the garden. 

Poster 
(1): "Patriotic Saving!" 
"Back yard truck gardening is as much a 
patriotic duty as fighting in the trenches." 

"A vacant lot 50x150 will produce 2000 lbs. of 
potatoes, 500 lbs. of beans, or all the vegetables a 
family can use." 

Poster 
(2) : "Samples and quantities of various vege- 
tables raised since , 1918, on a Home 

Garden — x — . Cost of seed, $— . Value of 
products, $ — ." 

Set the posters one at each side, with the vegetables dis- 
played appropriately. Place a card in front of each sam- 
ple, giving the name and quantity of each product raised. 

If a good selection of vegetables is obtained, this display 
will draw lots of interest and do much good in advancing 
the cause of home gardens and home economy. 

. 38 



II. 

SERVICE DISPLAYS 



I. 

KEEPING YOU INFORMED 

Projjerties 

Samples of the Bank's newspaper advertisements, 

booklets and literature. 

Poster 

"Keeping You Informed." 

"Samples of the newspaper advertisements and 
booklets used by this Bank." 

Place poster in middle, with advertisements and booklets 
arranged systematically on either side. Do not put them 
in hit or miss fashion, as it does not look well. Thrift ad- 
vertisements, service advertisements, etc., should be segre- 
gated if possible to show some order and system in the 
advertising. Descriptive card may be used effectively, 
showing various purposes of different ads. 



41 



II. 

CERTIFICATES OF DEPOSIT 

Properties 

Samples of Certificate of Deposit forms of differ- 
ent denominations offered by the Bank. 

Poster 
"Coupon Certificates of Deposit." 

"A most convenient form of Term Investment. 
4% payable semi-annually. Inquire at Window 

• No. — ." • 

Place poster in center with the samples of Certificates of 
Deposit arranged on either side. 



42 



III. 

CHECKING ACCOUNTS 

Properties 

Samples of various kinds of commercial pass- 
books and check-books with covers issued to cus- 
tomers. Also a few deposit slips in pads. 

Poster 

"Checking Account Opened with an Initial De- 
posit of $100.00 or more. Inquire at New Ac- 
count Department." 

This is a very simple display, calling attention to the 
commercial department of the bank. Place the poster in 
the center with the check-books and pass-books arranged 
around it. 



43 



IV. 
TRAVELERS' CHEQUES 

Properties 
Samples of Travelers' Cheques. 

Poster 



"Travelers' Cheques. 
"Safe 
Convenient 
Inexpensive." 
"Window No. — ." 



-•> 



Set poster in center, with Travelers' Cheques shown on 
either side. The attractiveness of the display will be in- 
creased by showing posters of people using Travelers' 
Cheques, which posters can be obtained from the Express 
Company issuing the Cheques. 



44 



V. 
GENERAL BANKING SERVICE 

Properties 

Several small lettered cards enumerating the 
varied services of the Bank,— "Foreign and Do- 
mestic Exchange," "Checking Accounts," "Sav- 
ings Accounts," "Collections," "Trust Services," 
"Commercial Loans," "Mortgage Loans," "Infor- 
mation Desk." 

Poster 



a 



Somewhere in the Bank is a 

Department That Can be of Service to Y 



' r ou." 



Place poster in center with cards arranged across win- 
dow. Back of each card or in front of it, place some bank 
literature pertaining to that particular department; for in- 
stance, a commercial pass-book and check-book with the 
card, "Checking Accounts"; a trust booklet with the card, 
"Trust Services"; draft forms with the card, "Foreign and 
Domestic Exchange," etc. 



45 



VI. 
BANK PROTECTION 

Properties 

Two or three check-protecting machines, such as 
are used bv the bank. Some sheets or samples of 
the safety paper used by the bank in its checks 
and drafts. Also several samples of checks prop- 
erly filled out on the check-protecting machines. 



Poster 
Tor Your Protection.' 



"Safety paper and check-protecting machines 
used by this Bank to protect checks and drafts 



against alteration. 



V) 



The check-protectors can be borrowed gratis from the 
concern with which your bank does business. Set the poster 
in the middle with the machines and samples of paper ar- 
ranged on either side. Set a sample of the work done by 
each machine in front of that machine. 



46 




< 

l-i 

Ph 



H 
fe 






PS 

o 



VII. 
MACHINE-MADE STATEMENTS 

Properties 

Statement machine such as is used bv the bank. 
Samples of statement forms given to customers of 
the commercial department. Also have two or 
three statements made out with fictitious names 
and amounts, as an example of the way a properly 
made machine-made statement looks. 



Poster 
Machine-made Statements." 



a 



«nv 



'This Bank is equipped with the most modern 
facilities for increasing the efficiency of our service 
to patrons. Any customer of our commercial de- 
partment can secure on a few moments' notice a 
complete and correct statement of his account, 
prepared on our special statement machines." 

Set poster in center, with machine at one side and sam- 
ples of statements on the other. This window is very 
simple, but effectively portrays an interesting detail of 



modern banking methods. 



47 



VIII. 
LADIES' CHECKING ACCOUNTS 

Properties 

Lady's handbag. Leather-covered check-books 
and pass-books such as are offered to women cus- 
tomers. Some dainty background of plush or silk 
is preferable for use with this display." 

Poster 

"The Daintiest of Check-books for Milady's 
Shopping Tour, and Convenient, Too." 
"With Checking Accounts at the New Account 
Department." 

This display is meant to appeal to the women and should 
be arranged artistically and daintily. The lady's bag, half 
opened, with the check-book showing inside, should be dis- 
played by itself in the center as prominently as possible. 
Set the poster right back of it. Other check-books and 
pass-books can be shown on either side. A vase or two of 
flowers (artificial or real) can be used effectively in this 
display. 



48 



IX. 
BANK SERVICES TO TOURISTS 

Properties 
Check-books, pass-books, and travelers' cheques. 

Poster 
"Bank Services to Tourists." 



Set poster m center. Display the check-books, pass- 
books and travelers' cheques, together with any literature or 
booklet pertaining to the service of the Bank or to check- 
ing accounts. Also show a card stating where travelers* 
cheques can be purchased and where cashed. 



49 



X. 

THE SPIRIT OF CO-OPERATION 

Properties 

Photograph of gathering or banquet of em- 
ployees or of any similar function which is common 
to most banks from time to time. 

Poster 
"The Spirit of Cooperation." 

"Officers, Directors and Employees of this 
Bank unite in the desire to give you Efficient Ser- 



?5 

vice. 

?5 



"Make This Your Bank/ 

"The accompanying photograph was taken at a 
recent banquet of Officers, Directors and Em- 
ployees of this Bank." 

The use of this kind of a display will of course depend 
entirely upon the practices and customs of each individual 
bank in carrying on activities in the interests and welfare of 
the employees. The outline here can be used more as a 
suggestion than as a fully described display, but the idea 
has a strong appeal to many people and can be played up 
according to the amount and nature of the activity of the 
bank in helping its employees. 



50 



XL 
UNDER STATE SUPERVISION 

Properties 

Framed photograph of Superintendent of 
Banks, Copy of the banking law. Copies of the 
various kinds of called reports of the banking de- 
partment. State flag or emblem. 

Poster 
"Under State Supervision." 

Set poster on one side and photo on the other side of the 
center. Banking law and called reports at either end, with 
lettered cards describing each and how it is used. Drape 
the flag over the poster and the photo. ( This same idea can 
be carried out with national banks by making the few ob- 
vious changes. ) 



51 



>) 



XII. 
BANK EXPENSES 

Properties 

Samples of some of the various kinds of supplies, 
stationery, etc., used hy the bank. 

Poster 

"Total, $3000.00 a Day.' 

"$2000.00 a day paid out hy this Bank in In- 
terest to Depositors." 

"$1000.00 a day paid out by this Bank in Sal- 
aries and Other Expenses." 

150 Employees." 

A Bank worthy of the support of peo- 
ple." 

Lettered Card: "This Bank buys each year 
about 1,000,000 checks, 25,000 blotters, 500,000 
deposit slips, 50,000 letter heads, 60 quarts of ink, 
100,000 stamped envelopes, 50,000 statement 
sheets, 3000 high-grade pencils, 25,000 pen points, 
25,000 pass-books." 

"A Bulwark to the Economic Strength of this 
Communitv." 

Place poster on one side and lettered card on other. 
Display samples of each of the different lands of supplies 
listed. Such a display is effective in placing the bank in a 
favorable light as an industrial benefit to the city. 

52 



a- 






XIII. 
INFORMATION BUREAU 

Properties 

Samples of all different kinds of literature and 
booklets dispensed by Information Bureau. 

Poster 

"Our Information Bureau for Your Convenience." 
"Information regarding hotels, resorts, points of 
interest, train time, banking services, etc., mav be 
obtained without obligation to you at our Infor- 
mation Bureau. In main lobby." 

Place poster in center, with samples of literature around 
it. Many banks have splendid Information Bureaus dis- 
pensing general and specific information about the citv. 
This fact is well worth advertising, as many people believe 
that the Information Bureau is to give information about 
the bank only. 



53 



XIV. 
FOREIGN CURRENCY 

Properties 
Fifteen or twenty French five-franc notes. 

Poster 

"New French 5-Franc Currency, Issued by the 

Bank of France." 

"Carried by soldiers leaving for the Front. A 
splendid method of sending small remittances to 
friends in the Trenches. Exchange Department, 
Window No. — , will supply you." 

Set poster in window, with French currency displayed 
around it. Such a distribution of French currency is ordi- 
narily not a regular bank service, but under the present 
circumstances is effective in demonstrating the bank's pro- 
gressive and up-to-date service. 



51 







Eh 

Ei 

< 
Pu 



Eh 

p 

CS 



c 



o 

H 

u 

H 
C 

PS 

Ph. 
M 

<! 



< 



XV. 

BANKING BY MAIL 

Properties 
R. F. D. mail box and also city mail box such 
as is used by the U. S. Government (if the latter 
can be secured from the postal authorities). Also 
supply remittance blanks furnished depositors who 
bank bv mail. 

Poster 
"Banking by Mail." 

"Safely and Conveniently Transacted." 
"Special facilities for enlisted men, traveling 
men and others at a distance from the bank." 
"Inquire at New Account Department." 

Set the poster in the center with the mail boxes on either 
side and remittance blanks displayed in the foreground, with 
a few pass-books. Have a letter addressed to the Bank 
sticking out of the box, to indicate a deposit being sent in 
by mail. 

55 



XVI. 
SERVICE TO TRAVELERS 

Properties 

Man's hand satchel with complete personal out- 
fit for traveling, with pass-book, check-book, travel- 
ers' cheques and bank drafts. Also a sample letter 
of introduction from your bank to some bank in 
another city. 

Poster 

"When Traveling." 

"Travelers' Cheques or Bank Drafts payable in 
any city may be obtained at this Bank. Special 
Letters of Introduction furnished to Bank 
Patrons when going to distant points. Cable 
Transfers of Money." 

Set the poster in the center, with the man's satchel at 
one side and his check-book, pass-book, etc., showing on 
the other side of the window. This display may be ef- 
fectively used to advertise the exchange department. 



56 



XVII. 
ACCOMMODATIONS FOR LADIES 

Properties 

Photo or photos of ladies' room in bank, with 
several ladies inside, and maid (if bank has one) 
standing at one side. 

Poster 
"For the Accommodation of Our Ladv Patrons." 

m. 

"Neatly furnished rest-room with maid in at- 
tendance, lounges and writing desks." 



Set poster in center, with photos on either side. This dis- 
play will pull strongly for the bank in the eves of women 
patrons. The same idea can be carried out effectively in 
advertising the "Ladies' Teller" and other special bank 
services to women. 



57 



XVIII. 
OFFICIAL STAFF AT YOUR SERVICE 

Properties 

Photos of all the officers of the bank, with names 
and titles of each attached. 



Poster 
"At Your Service. 



J5 



"The Officers of this Bank are glad to consult 
with you at any time over matters of Business or 
Banking — a special Feature of our Efficient Ser- 
vice. 

Set poster in middle and show photos of officers in order 
across window. If possible, photos of officers at their desks 
would be preferable. It is of interest also to state the 
years of sendee of each officer with the Bank. It is often 
the case that officers of a Bank are prominent in civic af- 
fairs and well known; in which case a display of this kind 
would be doubly effective in definitely tying his name up 
with the Bank. 



58 



XIX. 

BANKS ANNIVERSARY DISPLAY 

Properties 

Photos or pictures of your city at different pe- 
riods in its growth, especially since the founding 
of your Bank. Photos of different buildings oc- 
cupied by the Bank, if it has ever moved from its 
original quarters. 

Poster 



«mi 



This Bank Now Years Old." 

"Comparative Statement." 
18 19. 

$ Capital $ 

Surplus 

Deposits — 

Depositors 



Set .the poster in the center, with pictures on either side. 
Have small card with each picture, showing date and loca- 
tion in city. Many people will be interested in old photos 
of the city, especially before the time of automobiles, when 
streets are filled with horses and wagons. They will also 
be impressed with the bank's growth when shown in the 
form of a comparative statement of figures after the first 
year, and the latest figures. 



59 



XX. 

BANK ITEMS 

Properties 

Samples of all different kinds of the Bank's 
blank forms, checks, deposit slips, collection re- 
ceipts, drafts, etc. 

Poster 
"One Day's Work." 

" thousand separate items, — Checks, De- 
posits, Collections, etc., are handled by this Bank, 
yet each item is given careful personal attention 
by our 145 employees. Your Business will receive 
the same Personal and Efficient Care." 

Set poster in center and pile forms in center in front of 
poster in as big a pile as possible. The magnitude of a 
bank's operations impresses people with its strength and 
stability. 



60 



III. 

HOME SAFE DISPLAYS 



ft Good Friend 
at Christmas Time 

is a 

*A Bank Account 




mm- ■■ 



I 



11 




£ .■ 



■■ . ■ .:-.■:■ ■:■:■ ■ :. 



•u r ALLIES 

file 

TRIPES 



Get a 

; LAG ay 
. SOUVENIR-. 

lOOOO.SilkFlags 
to be given away 

June H* h 
Guaranty Trust &» Savings E>ank_ 






'.-. 



..iiire': 



Save 



ForVictory! 

£vety doll** yoo ipmAfor 

lux««e«^n*£etitlucrderfoi: 
yHMCOttnttytoofea'CTii mu Mw i : , 



Country 
""'tt*aam*' 

tie:*——. . 



Buy Lets- 



Gttatanty Trust *& Savings Banfc — 





Cards for Baxk Wixdow Displays 



I. 

VOLUME OF HOME SAFE BUSINESS 

Properties 
About 100 Home Safes. 



Poster 

— thousand (or hundred) of these little 
Safes are daily teaching the Gospel of Thrift in 
thousand (or hundred) Homes." 



a 



"There's one for you at our New Account De- 
partment." 

Set poster in center and pile around it as many Home 
Safes as can be conveniently and attractively put in win- 
dow. Arrange the Safes to make a big showing, to convey 
the idea of a large number of them. Nothing but Home 
Safes need be used with the poster. 



63 



II. 

PAY YOUR TAXES 

Properties 

Several samples of city and county tax receipts, 
and income tax return blanks. A quantity of 
Home Safes. 

Poster 

"Pay Your Taxes by the Week." 

"Divide your taxes into fifty- two parts." 
"Save that amount each week and earn 4% in- 
terest on the money." 

"A Home Safe Will Help You." 

Set poster in center, with tax receipts displayed on either 
side. Also arrange a few Home Safes in display. The 
tax receipts should be filled in with fictitious figures and 
name, just as they would be filled in if regularly used. This 
display is typical of a number of similar displays that can 
be arranged to demonstrate saving for a purpose with 
Home Safes, — insurance premiums, lodge dues, etc. 



64 



III. 

A HELP TO SAVING 

Properties 

A quantity of Safes and some coins, — quarters, 

dimes and nickels. 



Poster 
A Worth While Help to Saving." 
These Safes are loaned FREE with Savings 



u 



a 



Accounts of $1.00 or more." 
"New Account Department." 

Set poster in middle, with Safes piled in background. 
Have two or three Safes in foreground opened up showing 
coins inside. Many people will be tempted to stop and look 
if they see money in the Safes in the window. 



65 



IV. 
A YEAR'S SAVINGS 

Projierties 

Considerable quantity of Home Safes, and 365 
dimes, preferably new and shiny coins. 

Poster 

"Yours in One Year by Saving a Dime a Day." 

"$1.00 makes the start and secures a Safe." 
"New Account Department." 



In this display there is made a very effective use of the at- 
tention value of a pile of coins in a window. Pile the dimes 
on a raised pedestal in center of window with an open Home 
Safe on top of the pile, in a position to indicate that it had 
just been opened and the dimes poured out of it. Have a 
few dimes showing inside the safe. Place the poster right 
back of the dimes or to one side. Other Safes can be ar- 
ranged in background or on either side. 



66 



V. 

SAFES FOR BUSINESS MEN 

Properties 

Top of office desk with accustomed fixtures gen- 
erally going with desk. 

Poster 
"Home Safes for Business Men." 

"A convenient top-o'-the-desk depositary for 
loose change. Save daily to pay insurance pre- 
miums, lodge dues, taxes and vacation expenses." 

"Safes loaned FREE with savings accounts of 
$1.00 or more." 

The top of a regular business man's office desk can be se- 
cured from most any local furniture dealer for the privilege 
of placing his advertising card in the display. Arrange the 
blotter, ink-well, etc., just as it would appear in real life on 
the desk, with various papers scattered on the desk. Set 
poster on desk unless it can be placed somewhere to one side 
so that it will be seen easily. Set a Home Safe in fore- 
ground on desk with a couple of coins laying beside it. 
Have tax receipt, insurance policy, etc., laying on top of 
desk. 

67 



VI. 

t 

SAFES FOR SALARIED WOMEN 

Properties 

Top of ladies' dressing table. All accessories that 
regularly go with dressing table set. 



Poster 
"Home Safes for Salaried Women. 



>? 



"Make your Home Safe a dressing-table fix- 
ture. Buy those pretty clothes you admire so 
much by saving regularly." 

"Home Safe loaned FREE with savings ac- 
counts of $1.00 or more." 

The top of a dressing table can be made inexpensively by 
any cabinet maker. The dressing table set can be borrowed 
from a department store. Set the table top in window and 
arrange the set on it appropriately. Have a Home Safe in 
foreground on table, with a coin or two laying beside it. 
Set poster near table top and to one side. If a table lamp is 
used with display, have it shine on poster. 



68 



VII. 
SAFES FOR SALARIED MEN 

Properties 

Study table set, reading lamp, books, book blocks, 
desk blotter, ink stand, etc. 



Poster 
Home Safes for Salaried Men.' 5 



a 



"When you save a dime, make it safe' in a 
Home Safe. Put a safe in your room and deposit 
in it regularly each pay day." 

"Loaned FREE with savings accounts of $1.00 
or more." 

Arrange desk blotter and study table set just as it would 
appear in a young man's room. Have Home Safe in fore- 
ground on desk blotter, with a couple of coins laying beside 
it. Have reading lamp shining on Safe and indirectly on 
poster, which should set near desk blotter. 



69 



VIII. 
AGGREGATE OF MONTHLY SAVINGS 

Properties 

Photograph of line of people at window with 
Home Safes in hand. Also a number of deposit 
slips showing small amounts deposited. Several 
bank books. 

Poster 

"$15,000 Every Month in Nickels, Dimes and Pen- 
nies Saved by Depositors of this Bank 
Using Home Safes." 
"Call and get one at our New Account Depart- 
ment." 

"Loaned FREE with accounts of $1.00." 

Set poster in center of window with photograph at one 
side. Arrange deposit slips and bank books in foreground 
and also display a few Home Safes. (The figures used will, 
of course, depend upon the volume of the Home Safe busi- 
ness done at any particular bank.) 



70 



Keep up with Expenses! 



Your daily expenditures 
for oil and gasoline are but 
apart of the total cost of 
running your car. 

■Why not save daily to meet other 
expens«i-tj'res.repairs,depreci3tiW 




QUmANTY TRUST & SWIGS BANIC 



How to 

Spend 



Hovraiacl* 

to Save 



What aDimeWl Buy! 



Are your 
Dimes s 

to goo- 
van ta 



Staxta ■ 

SaviagsAiSxssmt 

Today. 

: : 0j^araaty Trust §* Sai 



4% 

Itrtet^sfc, 



A Home Sale 

will help you 
Save them 



:<mm^mY rmsx s-savimcs bank^ 



Cards for Bask Window Displays 



IX. 
SAFES FOR CHILDREN 

Properties 

Several pictures or photographs of children in 
characteristic poses or attitudes. Home Safes and 
bank books. 

Poster 

"Home Safes for Children." 
"Money earned on 'chores' and odd jobs will be 
diligently and regularly saved in a Home Safe." 

"An invaluable teacher of thrift for children, im- 
portant in their proper education." 

"Loaned free with Savings Accounts of $1.00." 

Set poster in center with photographs or pictures arranged 
on either side. Set bank books and Home Safes in fore- 
ground with a few coins laying beside them or sticking out of 
slots. 



71 



X 

HOW MUCH YOU CAN SAVE 

Properties 

Ledger cards from the savings department show- 
ing the accounts of a few users of your Home Safes 
who have saved in small amounts, hut regularly 
over a considerable period of time. The name on 
the ledger card can be covered up if desired. A 
quantity of Home Safes. 

Poster 

"Surprising How Much You Can Save with One 
of Our Little Metal Home Safes." 
"Get one today and start saving regularly." 
"Loaned with savings accounts of $1.00." 

Set poster in middle with sample ledger cards on either 
side. Place a small lettered card in window, with ledger 
cards describing what they represent. Set Home Safes in 
foreground with a few pass-books. 



72 



IV. 
THRIFT DISPLAYS 



I. 

THE OLD STAND-BY 

Properties 
A large quantity of savings pass-books. 

Poster 

"The Old Stand-by." 

"Illustrating our Term Savings Bank Book." 
"More than $ of our deposits are 

held in Term Savings Accounts." 

"Have vou a Term Account? Thev are worth 

while. 4% compounded semi-annually." 
New Account Department." 



«\r 



When the poster is made, have a Term Pass-Book glued 
to the poster in one corner and appear as if it is part of the 
poster. Set the poster in the middle with the pass-books ar- 
ranged on either side. Use a large number of books which 
can be temporarily taken from the stockroom. Most of them 
can be left in their original packages, just enough showing 
to indicate a large number of pass-books. 



75 



II. 

A FRIEND OF FORTY THOUSAND 

Properties 
Large quantity of Term Savings Pass-Books. 

Poster 

"A Friend of Thousand." 

" — thousand of our depositors carry a 



Savings Pass-Book." 

"A good friend in prosperity — invaluable in ad- 
versity." 

"New Account Department." 



Have a Term Savings Pass-Book glued to poster in one 
corner. Set poster in center, with pass-books arranged on 
either side. If convenient, a photograph of a line of deposi- 
tors at a savings cage may be shown with the display. 



76 



r 



III. 

OTHEKS SAVE— YOU CAX 

Properties 

Pictures or photographs of several family scenes 
at home, with man and wife looking at bank book. 
Satisfaction and contentment portrayed in pic- 
tures. Also have a quantity of pass-books. 

Poster 

"Save Money." 

"Others Do— You Can." 

'"Start Today." 

"New Account Department." 



Set poster in center with pictures arranged on either side 
and pass-books shown in foreground. The attractiveness of 
this display will depend largely on the pictures used, so that 
considerable care and time should be taken in selecting good 
pictures with a drawing appeal. Selections can be found at 
almost anv art store. 



77 



IV. 
YOUR CHANCES FOR SUCCESS 

Properties 
100 billiard balls, 65 of them red, and 35 white. 

Poster 

"Your Chances for Success." 
"65 out of 100 men die poor. Improve your 
chance by systematic saving." 
Start an account today." 



a o. 



Set the poster in the center with the billiard balls laying 
around on either side, red and white mixed. Place a Term 
Savings Pass-book on a raised pedestal and run several rib- 
bons from the pass-book down to a few of the white balls. 
The 35 white balls represent the men who do not die poor, 
through the practice of saving. 



78 




Cards for Special Wixdow Displays 



V. 

SAVE FOR A HOME 



Properties 

Small model house. ( If unable to conveniently 
secure a model house, several pictures of houses, 
such as are used by real estate agents, may be sub- 
stituted.) 

Poster 

"When it Hatches." 
"That Home of Your Own." 
Start your account today." 



a 



Set model house in window with poster at one side. If 
photographs of houses are used, set the poster in the center 
with photos on either side. A few Home Safes and pass- 
books may also be appropriately displayed with this. (This 
same idea may be carried out by using a model farm or 
photographs of scenes on a farm, conveying the idea of sav- 
ing for a farm.) 



79 



VI. 
TWO HUNDRED YEARS OLD 

Properties 

One or two old relics, perhaps 200 years old, — 
an old watch and chain, a book or something of the 
sort may he used, or a flintlock dueling pistol. 

Poster 

"204 Years Old/' 
"$100.00 deposited in 1714 at 4% interest, com- 
pounded semi-annually, would now have grown to 
$325,000.00." 

"Let '4% Compound Interest' work for you at 

the Bank." 

"Start Now." 

( Instead of having this poster made in the con- 
ventional way, the lettering may be put on an old 
piece of brown paper, torn at the edges and with 
the appearance of age, representing an old parch- 
ment scroll.) 

Set poster in center with old relics on either side. Place 
descriptive card near each relic shown. Have at least one 
of the relics of the same age as the figures used on the 
poster. 

80 



VII. 

TEN WEEKS TO CHRISTMAS 

Properties 

Several Christmas packages., bank books, $5.00 in 
halves and $10.00 in silver dollars. 

Poster 

"10 Weeks to Christmas." 
"Start saving now for your Christmas shopping 
monev." 

Two Cards 

(a) "Save 50c. a week. Have $5.00 to spend 
for Christmas gifts." 

(b) "Save $1.00 a week. Have $10.00 to 
spend for Christmas gifts." 

Poster in center with the two cards placed on either side. 
In front of the $5.00 card place the ten halves on a small 
stand. Place the ten dollars similarly in front of the other 
card. Display the Christmas packages in front of the poster 
and bank books on either end of the window. 



81 



VIII. 
SUCCESSFUL MEN SAVE 

Properties 

Pictures or photos of several prominent men who 
have made public statements on savings as, for in- 
stance, J. Pierpont Morgan, John Wanamaker, 
Gladstone, Carnegie, Rockefeller, etc. Home 
Banks and hank-books. 

Poster (bearing quotations from these men) : 
(1) "A small bank account pays a large divi- 
dend socially in addition to its steady financial re- 
turns."— Morgan. 

(9) "The difference between the clerk who . 
spends all of his salary and the clerk who saves 
part of it is the difference -in ten years-between 
the owner of a business and the man out of a job. 
— Wanamaker. 

(3) "A bov that is taught to save his money 
will rarely be a bad man or a failure."- Gladstone. 

(4) "The man who cannot and does not save 
money, cannot and will not do anything else worth 
while."— Carnegie. 

(5) "Real opportunity comes only to the man 
with ready money." 

Set the card in the center with pictures on either side. At- 
tach ribbons to the card at points opposite each quotation 
and the other end to a Home Bank or pass-book lying m 
front of the picture to which that quotation refers. Use 
Home Banks and pass-books in background. 



82 



IX. 
PILE YOUR PENNIES 

Properties 

About $20.00 or $30.00 in pennies. A few Home 

Banks and pass-books. 

Poster 

"Pile Your Pennies." 
"Riches amassed in haste will diminish, but those 
collected by hand and little by little will mul- 
tiply." — Goethe. 

"Start Saving Today." 

Pile the pennies in a heap in the center of the display. 
The larger the pile, the more effective it will be. Set poster 
at one side with Home Banks and pass-books on the other 
side. This display draws attention and is very simple and 
inexpensive. 



83 



X. 
TEACH CHILDREN TO SAVE 

Properties 
Pass-books and Home Banks. Pictures of children. 

Poster 

"Teach Your Children to Save." 

"A boy that is taught to save his money will rare- 
lv be a bad man or a failure." — Gladstone. 

"Start an Account for Your Child Today." 

Set the poster in the center with the pictures of children 
arranged on either side. Use the pass-books and safes in the 
background. 



\ 

84 



XL 
SUCCESSFUL SAVING 

Properties 

Several ledger cards of savings accounts. An 
equal number of small easels upon which to set 
these cards. 

Poster 

"Records of Successful Saving." 

"Ledger cards of several selected Savings Ac- 
counts. Their owners are saving regularly and sys- 
tematicallv." 

"Are you Saving Anything for the Future?" 



Set the poster in the center with the ledger cards on their 
easels arranged across the window. This display will cause 
many people to stop and study the cards, and will get good 
attention. 



So 



XII. 
GRAPHIC DISPLAY OF SAVINGS ACCOUNT 

Properties 

A graph showing a steadily rising line to indicate 
the growth of some depositor's savings account. 
Photograph of depositor. Quantity of bank books. 
( In having the graph prepared, an account should 
be chosen which has grown steadily. The depositor 
should be interviewed and permission obtained for 
using his photograph and name in the display. 
Many people will be complimented and pleased in 
having the Bank single out their account as a model. 
The graphic line should cover a period of two or 
three years, the amounts in dollars showing verti- 
cally and the months horizontally.) 

Poster 

"Chart showing the steady increase in the savings 
account of Mr of street, 



?? 



Set the chart in the center with the photo of the depositor 
on one side and the poster on the other. Many people will 
study a chart of this kind. 



86 




Cards for Baxk Wixdow Displays 



XIII. 
CHILDREN SAVE 

Properties 
An assortment of toys suitable for small children. 

Poster 
"Your Children Will Save." 

"Start a Bank Account for Them Today." 

* » 

Set the poster in the center with the toys arranged attrac- 
tively on either side. This display will draw the attention of 
children passing with their parents. 



87 



XIV. 
NATIONAL SAVING 

Properties 

Small flags or printed flags of the following na- 
tions: Switzerland, Denmark, Sweden, Belgium, 
France, Germany, England, Japan, Italy, United 
o Taxes. 



Poster 
Thrift in Foreign Nations. 3 



"Figures showing the numher of persons per 
thousand having savings accounts, in foreign na- 
tions and in the United States." 

Place the flags in the window and in front of each flag set 
a card bearing the name of the nation and the number of 
people per thousand who have savings accounts : Switzerland 
554, Denmark 442, Sweden 404, Belgium 397, France 346, 
Germany 317, England 307, Japan 270, Italy 220, and 
United States 99. Set the poster in the center of the window, 
and the flags across the window in the given order. 



88 



XV. 

THRIFT OF JAMES J. HILL 

Properties 

Picture of James J. Hill. Copies of books writ- 
ten by him. Railroad equipment,— lanterns, signal 
flags, etc. 



P osier 
James J. Hill Saved." 
Will you be a success or a failure? Here is the 



a 



test— are you able to save money? If not, drop 
out; you will lose."— James J. Hill 

Set the poster in the center with the railroad equipment 
the background to give the railroad "atmosphere," and Hill 
books at one side. 



in 

s 



89 



V. 
LOAN DISPLAYS 



■■■ 



I. 

LOANS ON REAL ESTATE 

Properties 

Sheet iron pan to fit window. Fill pan with 
dirt and set a border of small box-wood or similar 
plants around edge. Place a small tree or two in 
the middle. 



Poster 
Loans on Real Estate." 



a 



"Loans on improved or unimproved city prop- 
erty. Inquire at Appraising Department." (In- 
stead of the conventional style of poster this may 
be made in the form of a real estate sign board. ) 

Set the pan with dirt and shrubbery in the window and 
stick the sign-board in the center. The novelty of such a 
display to advertise real estate loans will draw no little 
attention. 



93 



II. 

LOANS ON COUNTRY PROPERTY 

Properties 

Model farm set up to fit window. If model 
farm cannot be conveniently obtained, pictures or 
photographs of farm scenes may be used as a sub- 
stitute. 

Poster 

"Loans on Country Property." 
"This Bank has money to loan at current rates 
on improved country property. 

«—% of the loans of this Bank are on country 
property in this and nearby counties." 

"See our Appraising Department." 

A model farm can often be borrowed for use in a display 
from some real estate concern. If not, one can be impro- 
vised to a more or less elaborate degree at varying costs. If 
preferred, good photographs of farm scenes may be used 
almost as effectively. If a model farm is used the poste 
copy may be painted on the side of a barn rf desxred as a 
variation. 



94 




Cards for Bank Window Displays 



III. 

LOANS ON BUSINESS PROPERTY 

Properties 

A profile scenery set of a downtown business 
section of the city. If desired, photographs of dif- 
ferent sections of the business district of your citv 
may be substituted. If possible, secure a photo- 
graph of a certain section of the city, perhaps 20 
years ago, and another of the same section at the 
present time, showing the results of improvements 
and developments made possible by bank loans 
largely. 

» 

Poster 

"Loans on Business Property." 

"The wonderful progress in the development 
and improvement of this city has been due in no 
little degree to loans made by this Bank." 

- "Inquire at our Appraising Department con- 
cerning loans on improved and unimproved busi- 
ness property." 

Set the poster at one side if a profile scenery set is used, 
or else have the poster copy painted on the side of a build- 
ing. Comparative photographs of the city's growth are , 
always interesting and will attract considerable attention. 

95 



IV. 
LOANS ON COMMERCIAL PAPER 

Properties 

Samples of bonds, stocks, notes, acceptances and 
other commercial paper. 

Poster 

"Loans on Commercial Paper." 

"All the varied financial needs of modern busi- 
ness may be conveniently and quickly cared for at 
this Bank." 

Set the poster in the middle with the various kinds of 
commercial paper arranged on either side. 



96 



V. 
LOANS ON RESIDENCE PROPERTY 



T 



Properties 

Photographs or pictures of several residences of 
different classes, such as the bank would make a 
loan on. 

Poster 

"Loans on Residence Property." 

"This Bank will receive applications for mort- 
gage loans on improved residence property." 

Set the poster in the center, with the photographs or pic- 
tures (preferably framed) arranged on either side. 



97 



-— - - 



VI. 
TRUST DISPLAYS 



I. 

WILLS 

Properties 
Copies of Trust literature pertaining to Wills. 

Poster 

"Free Literature on Wills." 

"Inquire at Trust Department." 



Set the poster in the center, with the balance of the win- 
dow filled with will booklets. This display, although 
very simple, will bring in a large number of inquiries for 
booklets, which may be followed up by letters. The book- 
lets should be given out only at the Trust Department, so 
that Trust Officers may keep a line on them to better ad- 
vantage. 



101 



II. 

GUARDIANS 

Properties 
Two or three small statues or bisques of children. 

Poster 

"This Bank as Guardian protects, preserves and 
wisely invests funds set aside for the care and 
maintenance of children." 

Set the poster in the center, with the statues on either side. 
It must be remembered that effective Trust Company dis- 
plays should carry with them the air of dignity and refine- 
ment to an even greater extent than a bank display. Sim- 
plicity and artistic arrangement are the key-notes. Care 
should be exercised in the use of the plush background used 
with Trust displays, as a proper arrangement of the plush 
will aid the display materially. 



102 



Hay^oiin Taxes 



Sy ' the week> 









; 



- Home Safes for 

S1NESS MEN 



Acomemmt top-e- 
the- deic depository 
for loose caamfe. 
Saw daily topay^ 
iasttraaoe pemaoss, 
lodge dues , taxes $»>. 
vacation expenses. 



of JjJHptwt»o*e 




HOU/E 
WIVE/ 



Have a Safe kass# to 
hold the smH a»*o«nts 
sxs-m mtettKhoH «scj»eas*£. 
h ««.i yps saw? kss tto»£ , li;.ae ! 



k^ined Free 



*7 '.',■ 




wffi$m&- 



lifirlCEn 



^^r 


&»4 o3a pfes will be «- 
Jijg&atly^and regttMy 
sfved m a HcB»eSate 


:■■■ x 


Ae iisdM>fe Teacket of 


Loaned Free 

witkSwafiAeeS 






LARIEDHEN 



dime, 



WKa|Ociswa 
" mate st safe* in a Has* 
Safe- 
Pat a sale myow toom 
aaddep^it iaitii^sWf 



V 



lay. 



. .- Guaranty Trust 

ifsMjTt ^Savin^sBank. 



i* IK IPi tW- M i 

•with &mn& accounts 
oj $lqp or moit,- 




UK 



Cards for Baxk Window Displays 



III. 

TRANSFERRING AND LEASING 

Properties 

Old indentures in script. Modern lease and deed 

forms. 

Poster 

"Showing the cumbersome lease and deed forms 
of the 18th century as compared with those of the 
present day." 

"Advice on transferring and leasing property 
may he had in our Trust Department." 

Set the poster in the middle, with the old and the modern 
lease and deed forms shown on opposite sides. The old in- 
dentures on parchment may be obtained from old collec- 
tions. A lettered card should be shown with each piece, indi- 
cating what it is, the dates, etc. 



103 



IV. 
EXECUTOR AND ADMINISTRATOR 

Properties 

Trust literature. Lettered card showing the 
number and value of estates, trusts, etc., handled 
by the Trust Department. 

_ Poster 

"A 100% Executor." 

"Of all the estates and trusts handled by this 
Bank, there has never been one cent lost to a 
patron." 

Set the poster slightly at one side, with the lettered card 
on the other. The booklets and other literature may be 
placed in the background. 



104 



V. 

TRUST SERVICES 

Properties 

Two artistic vases and several sprays of window 

trimmers' fern. 



Poster 
Trust Services. 



i. i 



This Bank acts as Executor, Trustee, Guar- 
dian, Agent, Escrow Depositary, and Administra- 
tor." 



Set the poster in the center, with a vase on either side. 
Allow the sprays of fern to arch over toward the poster ar- 
tistically. 



105 



VI. 
END OF THE TRAIL 

Properties 

Trust literature. One or two small statues of "At 

the End of the Trail." 



Poster 
At the End of the Trail.' 



"Have the satisfaction of knowing that upon 
vour death your family's interests will be cared for 
by a strong, experienced Bank." 

"Make this Bank your Executor." 



Set the poster in the center, with the statues placed on 
either side. (These statues can generally be found at any 
art store and may be borrowed often for the use of an ad- 
vertising card.) 



106 



VII. 
HOLIDAY DISPLAYS 



I. 

CHRISTMAS SAVINGS 

Properties 

Home Safes and bank-books, with Christmas 
wrappings, baby's toys, blocks, greeting cards, etc. 

Poster 

"Give the Baby a Home Safe." 
"Attractive— Strong— Durable. " 
"Free with Christmas Savings accounts of $1.00 
or more." 

"New Account Department." 

At one side of the center of the window show a collection 
of baby toys, with a Home Safe and bank-book in the fore- 
ground. Any appropriate Christmas decorations,— holly, 
tinsel, small tree, etc., may be artistically introduced into the 
display to give the Christmas atmosphere. Set the poster at 
one side. 



109 



II. 

A GOOD FRIEND AT CHRISTMAS 

Properties 

Several Christmas packages, with bills attached 
and in plain view. Have the packages wrapped 
up appropriately to the season. 



Poster 

A Good Friend at Christmas Time is a Bank 

Account." 
"Start Your Account Today." 



a 



Set the poster in the center and arrange on either side the 
packages of various sizes and shapes. Have attached to 
each package a bill with some amount showing ,—$2.40, 
$1.50, etc., representing the expenses connected with Christ- 
mas shopping. 



no 



^mmh 



III. 

CHRISTMAS GIFT ACCOUNT 

Properties 

Cotton batting, Christmas snowflakes, heavy 
cardboard frame of brick chimney, and small Santa 
Claus pack. 

Poster 

"A Bank Account is My Idea of a Sensible Christ- 
mas Gift." 
"Christmas Accounts, $1.00 and up." 
"New Account Department." 

This display requires a small amount of mechanical work 
in preparing and installing. Have a small frame of a chim- 
ney built, perhaps two feet square, covered with brick crepe 
paper. Set chimney in window and prop up around it on a 
slope representing a roof, sufficient cardboard to nearly fill 
the window. The top of the chimney and the roof can then 
be covered with cotton batting and sprinkled with the snow- 
flakes (can be bought at any department store). Lav the 
Santa Claus pack on the top of the chimney, half showing 
above, with a Home Safe and bank-book sticking out of 
the top in Christmas wrappings. The poster should be illus- 
trated with a Santa Claus. 



in 



IV. 
A WAR-TIME CHRISTMAS GIFT 

Properties 

Bank-books, Home Safes, greeting cards, etc., 
such as your bank prepares for the Christmas 
Campaign. 

Poster 

"An Appropriate War-Time Gift— a Christmas 

Bank Account." 

" Useful— Encourages Thrift— May be Given in 
Any Amount." 

Set the poster in the center and display the Christmas 
trimmings on either side. The idea expressed in this display 
is worth spreading and makes a very effective display. 



112 



■■■ 



V. 
NEW YEAR'S RESOLUTION DAYS 

Properties 

Bank-books and Home Safes. Large calendar of 

the New Year. 

Poster 

"Resolution Days." 

"Resolved, that I will save regularly some part 
of my income in 1919." 



< » 



Start Today." 



Set the calendar on one side and the poster on the other. 
Have the Home Safes and bank-books displayed in the 
background. 



113 



VI. 
MAKE 1919 COUNT 

Properties 

Bank-books and deposit slips. An old hour- 
glass or a model of Father Time or the Baby New 
Year. 



Poster 
Make 1919 Count with a Savings Bank Account: 



Set the poster in the center, with bank-books and deposit 
slips displayed on either side. The hour-glass or model or 
picture of Father Time or the little New Year may be shown 
in appropriate positions. Any such properties typifying the 
New Year add immensely to the drawing powers of the dis- 
play. 



114 



— ...... . ■ ^^mf^m^t^a^ 



VII. 
LINCOLN'S BIRTHDAY 

Properties 

Bust of Lincoln, picture of Lincoln, and any old 
relics of Lincoln's day,— picture of his birth-place, 
newspapers reporting his death, etc., that are avail- 
able. 



Poster 
Lincoln's Birthday." 



a 



"February Twelfth— A Legal Holiday observed 
by Banks." 

Set the poster in the center, with bust, picture and other 
Lincoln curios arranged appropriately on either side. An 
American flag may be used effectively in draping the bust. 
It is advisable to put a lettered card in front of each article 
of interest describing it. Such cards hold attention and are 
read after the display has attracted attention. Such a dis- 
play as this, while referring in no way particularly to bank- 
ing, produces a very favorable opinion of the bank with the 
public, and may be made very effective from the publicity 
standpoint if interesting in detail to hold attention. 

115 



VIII. 
WASHINGTON'S BIRTHDAY 

Properties 

Bust of Washington, pictures of him and of 
Revolutionary war scenes. Any articles of historic 
interest connected with Washington or Revolution- 
ary days that may be available. 

Poster 
"Washington's Birthday." 
"February Twentv-second — A Legal Holiday 

a-- ^ 

observed by Banks." 

Set the poster in the center, with bust, pictures, etc., ar- 
ranged around it. This display presents even greater possi- 
bilities of making it intensely interesting than the Lincoln 
display, for the reason that more articles of interest con- 
nected with Washington's time are generally available than 
there are of Lincoln. 



116 



IX. 
DECORATION DAY 



Properties 

A couple of small flags and also several relics of 
Revolutionary and Spanish American War battles, 
as for instance, guns, revolvers, sabres, old shells, 



etc. 



Poster 
'Decoration Day— May 30th. : 



"A Legal Holiday in honor of our American 
War Heroes." 

Set poster in center. Drape a flag at each end of the win- 
dow and display war relics and pictures appropriately. The 
bank using window displays should make it a point to ob- 
serve all holidays with such a special holiday display. 



117 



X. 

FLAG DAY 

Properties 

Silk American flag fastened to flagstaff. Small 
electric fan, blower or compressed air jet. Electric 
spot light. 

Poster 

"Flag Day— June 14th." 

"In Honor of the Stars and Stripes." 

Set the flag on the staff in the center of the window and 
conceal the fan or air jet at one side, so as to make the flag 
wave in the breeze. Turn the spot light on the flag at night. 
The poster can be placed on the other side of the flag from 
the fan. This display is most effective when the source of 
the breeze is perfectly concealed, which is better accomplished 
by using a compressed air jet. 



118 




Cards for Baxk Window Displays 



XL 

FOURTH OF JULY 



Properties 

Declaration of Independence framed. Pictures 
of Revolutionary War days, scenes and American 



heroes. 



Poster 



"Nothing Gives Greater Independence Than a 

Bank Account." 



i( 



Start Your Account with $1.00 or More." 



A copy of the Declaration of Independence, together with 
other relics, pictures or documents pertaining to Revolution- 
ary days of historical interest, are appropriate for a display 
of this kind. Lettered cards descriptive of each article in 
the window should be shown. The poster should be placed 
in the center, with the other properties arranged conveniently 
on either side. 



119 



XII. 
LABOR DAY 

Properties 

A small statue or two, depicting the laborer in 
the field, blacksmith, or some similar subject. Such 
statues as these are common and can be secured 
from most any art store. Photos of one or two 
large factories in your town. 

Poster 

"Labor Day— Monday, September — ." 

"In recognition of Labor— the Foundation of 
America's Wealth." 

Set the poster in the center, with statues appropriately set 
either side. Set photos at each end of the display. 



120 



XIII. 
DISCOVERY DAY 

Properties 

Pictures of Columbus, his three ships, and seenes 
of his time such as are shown in books of history. 
Pictures or reproductions of paintings can be 
found at art dealers. Also relics or articles of in- 
terest in connection with the discovery of America. 



Poster 

"Discovery Day— October 12th." 

A Legal Holiday observed by banks." 



a 



Set the poster in the center, with the pictures and other 
properties on either side. lake several other holiday dis- 
plays, the effectiveness of this depends entirely upon the 
properties that are obtained. 



121 



XIV. 
THANKSGIVING DAY 

Properties 

Pass-books, pumpkins, corn, other fall vege- 
tables and fruits and typical Thanksgiving deco- 
rations. 

Poster 

"There's Room for Thanksgiving in a Bank Ac- 
count." 

Place the poster in the middle of the display, with "prop- 
erties" arranged appropriately. The "properties" will attract 
considerable attention, and show the bank as taking a timely 
interest in current affairs. 



122 



VIII. 
SAFE DEPOSIT DISPLAYS 



I. 

SAFE DEPOSIT BOXES FOR RENT 

Properties 

Several of the steel boxes used in the Safe De- 
posit Department. Also photographs of the inte- 
rior of the Department, of the vault door and of 
the inside of the vault. 



Poster 
Safe Deposit Boxes For Rent." 
"$2.50 a Year and Up. : 



ti 



J5 



Set the poster in the center, with the photos showing 
both sides of the displav. 



on 



125 



II. 

STORAGE VAULT 



Properties 

Set of old silver and several small oil paintings. 
Also anything else in the line of bulky valuables 
that would look well in a display. 



Poster 
"Storage Vault." 
Storage space for silverware, paintings, and 



a 



other large and bulky packages, at reasonable 

rates." 

"Safe Deposit Department." 

Set the poster in the middle of the window and arrange 
the paintings and silverware around it, attractively. This 
kind of display is very suggestive and is effective as an ad- 
vertisement for the Storage Department. 



126 



III. 

SAFETY FOR JEWELRY AND VALUABLES 

Properties 

An assortment of jewelry and also samples of the 
various kinds of legal papers that are generally 
stored in safe deposit boxes,— insurance policy, 
stock certificate, bond,' note, deed, lease, etc. 



Poster 
% of a Cent Per Dav. 



"Safeguard your jewelry, heirlooms and valu^ 
able papers in a Safe Deposit Box." 

"Rental— $2.50 a Year and Up." 

Set the poster in the center, with the jewelry on one side 
and the legal papers on the other. This is a display that 
brings in the power of suggestion, and serves well as a Safe 
Deposit advertisement. 



127 



IX. 
DISPLAY CABINET CARDS 



DISPLAY CABINET CARDS 

Six display cabinet cards are given here as suggestions to 
those banks which are not regularly equipped for window 
displays and yet desire to make use of what window space 
they have for advertising. These cards are given as sugges- 
tions of the kind of ideas that attract people. Many other 
cards of a similar nature may be originated from time to 
time and printed on good cards to fit a standard display 
cabinet. Such displays are very inexpensive but effective. 



a 



I. 

COINS DISAPPEARED' 



"In 1862 both gold and silver coins disappeared from cir- 
culation in the United States. To take the place of coins, 
tickets and due bills were first used in 'making change' ; later 
postage stamps were used, and still later, postal currency, 
and finally, fractional paper currency in denominations of 
10c, 25c. and 50c. 

"On June 30, 1915, there was still outstanding a total of 
over fifteen million dollars of this small currency. 

"More gold and silver coins are now in circulation than at 
any time in our history. To illustrate— there is in circula- 
tion, or held in reserve in the Treasury of the United States, 

131 



more than Five Hundred Million SILVER DOLLARS 

ALONE. 

"Perhaps you have in your possession one of these silver 
dollars. We suggest that you open a savings account with it 
and secure the loan of one of these Safes FREE." 



II. 
"A CENTURY OF BANKING 



11 



"The first full-fledged Savings Bank in the United States 
was organized in Philadelphia in 1816 as a mutual savings 
society. It has no capital stock. Its earnings, amounting to 
$11,000,000, are carried in a surplus account. Its deposits 

are $120,000,000. 

"Thus, for a century Savings Banks have had a part in 
our national development. Their constant endeavor has 
been to conserve the wealth of the American people by en- 
couraging them to save a part of their income. 

"Our Aim is to help accumulate money — to save the 
money which is now slipping away. It's easy for you to 
begin to save, because you can open an account here for 
$1.00." 

III. 

"THE SAFEST WAY" 

"You worked for your money — now make it work for 
you. HOW? There are many ways. 



132 



"THE SAFEST WAY is to deposit it in the Bank, 
where it will earn a liberal rate of interest. Start your 
money to work right now by opening an account. 

"$1.00 starts an Interest-bearing Account and Secures the 
Loan of One of these Safes FREE." 



IV. 
"ONE DOLLAR GOLD PIECES" 

"How many One Dollar Gold Pieces have been coined? 

That question was asked of a man who has a large number 

and he answered, 'Not many.' 

"The facts are, the United States Government, since 1849, 
has coined 19,809,337 One Dollar Gold Pieces, and as late as 
1902 to 1905, coined more than 300,000. It may be that you 
are saving one dollar gold pieces only,- how about saving a 
few of our silver and paper dollars? These are much easier 
to get. 

"Open an Account with $1.00 or more and we will loan 
you one of these Safes FREE." 



V. 

PRACTICAL THRIFT 



"Every day in the year our 15,000 Home Safe Depositors 
save $500. Every month, $15,000. 

"Many of these thrifty savers never seriously considered 



133 



the advantage of saving money until they saw one of these 

displays. 

"They didn't believe it could be done — but upon our as- 
surance made the start — opened accounts with $1.00 and to- 
day they have a total of $666,750. 

"Do you want to save money? You can do it if you will. 
The big thing is to start . 

"Open an account today and secure a Safe FREE." 



a 



VI. 
NEARLY EVERY PERSON" 



"Nearly every person owes something. If it's only a few 
dollars, or many dollars, the quickest way to pay a debt is to 
SAVE THE AMOUNT required to meet it. 

"The man who saves regularly and in small amounts as 
well as in larger amounts will soon be free from debt. 

"Do you owe a few dollars? A hundred dollars? Or 
say, one thousand dollars? If you owe anything at all, you 
can save the necessary amount by following this suggestion : 

"Open a Savings Account with $1.00 or more, secure the 
loan of one of these Safes FREE, then save REGU- 
LARLY." 



134 






s 



LIBRARY O 



F CO 



NGRESS 



021 048 460 7 






